Starting a movement for Opportunity Village.
Not very often do you get a chance to create a movement from the ground level. Luckily that was the goal presented to us from our friends at Opportunity Village.
For those uninitiated to the cause of “Las Vegas’ Favorite Charity,” Opportunity Village helps mentally disabled adults find a purpose and voice. Their work includes providing advanced care and careers for those that age out of the state support system.
An important part of what makes OV successful, and keeps its efforts to help those in need moving forward, is always keeping focused on future challenges. With that long-term thinking in mind, the organization realized that adding younger supports should become a high priority.
In looking at this challenge, the organization realized that younger people weren’t aware that they could help out charities, they thought it was something older, more established people did. And for those that did want to help, figuring out how wasn’t the easiest task.
Along with the team from Opportunity Village, 1010 Collective developed the campaign of “What’s Your 12?” to challenge supporters to help gain 12,000 Facebook followers, 12,000 hours of volunteer work and 12,000 new donors by the date 12.12.12. These goals were created to help engagement and establish the culture of OV Nation. Thus, OV Nation was born.
OV Nation is powered by a new generation of supporters from young adults in high school, to those just settling in to the course of their career. The clear and simple message is that you can help, it’s easy to help and here’s how you help. The messaging is delivered with a dynamic website we designed and built – http://www.ovnation.org – that clearly illustrates how easy it tis to become part of OV Nation with a dynamic, horizontal layout designed to get people excited about being involved.
In August OV Nation formally launched with the OV Nation Vegas LUV Fest. A food truck rally we helped develop along with our friends at Slidin Thru. We’re proud of our involvement and committed to helping Opportunity Village and seeing OV Nation succeed. We’re only getting starting helping our friends at OV build a stronger community.
So What’s Your 12?
View the site here: http://www.ovnation.org
Like OV Nation on Facebook here: http://www.facebook.com/OVNation
View more work from 1010 Collective here: http://the1010collective.com/portfolio/