This holiday season we wanted to tell everyone how thankful we are of their support, and how grateful we are for a wonderful first year. So please swing by our holiday page to check out some personal video messages from each of our guys. And of course, we couldn’t take ourselves too seriously.
http://the1010collective.com/holiday2011/
Happy Holidays from all of us here at 1010!
- Justin, Glen, Rob and Jeff
Jet Tila is a chef on the rise, not just in Vegas, but the entire culinary world. You may have seen him on Anthony Bourdain’s “No Reservations”, at Wazuzu, the restaurant he helms at the Wynn, or one of the many pop-ups or appearances he makes around the country. If you haven’t heard of him yet, you will.
1010 Collective was first introduced to Jet via our mutual friend Brock Radke. The first thing we noticed is that Jet is a busy busy man. Being in the content game we admired his efforts. Between tweeting, blogging, a frozen food line, consulting, video production and, of course, cooking, Jet is all over the place. Despite that, and his high profile gig at the Wynn, Jet is an everyman’s dude. Over pizza and beers inspiration hit and we decided to create some content around the content king.
With our friends from Tight Salad we ran around Vegas during the weekend of Vegas Uncork’d and hit up some of our favorite spots: Insert Coins, Monta, Fukuburger and Wazuzu.
The result is the above piece. We hope you enjoy it and definitely keep your eye out for Jet. Big things to come…
View more of 1010 Collective’s work here: http://the1010collective.com/portfolio/
A 1010 Collective Production
Copyright 2011 – 1010 Collective
1010 Collective – http://www.the1010collective.com
Jet Tila – http://www.chefjet.com
DIRECTOR – Glen Scott
PRODUCER – Justin Woolard
PRODUCER – Rob Santwer
PRODUCER – Brock Radke
DIRECTOR OF PHOTOGRAPHY – Austin Walsh
SECOND CAMERA/EDITOR – Dustin Schirer
MUSIC – Nezbeat
SPECIAL THANKS
Fukuburger – http://www.fukuburger.com/
Insert Coins -http://www.insertcoinslv.com/
Monta – http://www.montaramen.com/
Vegas Uncork’d – http://www.vegasuncorked.com
Wazuzu - http://www.wynnlasvegas.com/dining/wazuzu
Tight Salad – http://www.tightsalad.com
Maria Phelan, Scott and the Wazuzu crew, Rob O’Keefe, Katy Hagan
We love to eat. And we love to drink. And there’s no better place to do that than in Vegas. Which is why we’re proud to be a partner of Vegas Uncork’d.
Vegas Uncork’d is a world-renown food and wine festival, presented by Bon Appetit. This year’s edition of the annual event gathered together the greatest chefs in the world for several days of food, wine and fun for foodies looking for the ultimate culinary experiences. Guests could party it up with French culinary genius Hubert Keller as he DJ’d his own party. Or get served some of the whole suckling pig Charlie Palmerwas dishing up personally. And even play blackjack against top chefs like this year’s winner Jet Tila.
Hubert Keller DJ'ing his own party at Fluer
Jet Tila strategizing at the Chef Blackjack Tournament
1010 Collective was brought in by Uncork’d to manage and update its website, customize its social media channels, create and distribute e-mail marketing, purchase and place online ads, as well as shoot video of the festival’s dynamic events. We enjoyed being part of Uncork’d where our integrated approach brought the festival’s Food/Wine/Fun mix to life to drive event awareness, sell tickets and optimize sponsorships.
Vegas Uncork'd Homepage
Austin shooting the Grand Tasting
Keep your eye out for even more work surrounding Vegas Uncork’d soon. And start saving up your appetites for next year.
Thoughts from Rob Santwer:
Baseball just started and just like last year it’s already over. Did Yogi Berra say that? No. I did. I like the Red Sox and just like the end of last year, when the team lost games, hope, pride and anything else worthwhile, this year’s team is doing the exact same crap the bed routine right out the gate. I know – it’s early – but starting 2-9 after an off season where we pillaged Tampa and San Diego’s rosters of premium talent like Capital One-style Visigoths attacking Vegas with no limit credit cards? Not good, but hope still lives on with 162 game season offering plenty of chances at redemption (and with .500 finally in sight tonight at Baltimore).
Not all starts have been slow this season. MLB raced out of the box this year, teaming up with Apple so that games can be enjoyed on MLB.tv via Apple TV. Despite being seen as old, plodding and a sport for your nap addled grandpa, MLB is on the absolute cutting edge of new media. Everything they do with technology is spun gold. So even if the BoSox finish 30 games out of first, I’ll have plenty of opportunities to watch other teams and their exciting players (while at work, too, thanks to MLB.tv and day games. God Bless America!). See, that’s the kind of perspective you gain after winning two rings in the past few years (after an 86-year drought).
Now I’ll pass the baton off to two Cubs fans who don’t enjoy such perspective on not winning (sorry, low blow), but have plenty of great perspectives on other things MLB/new media, and limitless hope for soon winning historical drought busting rings of their own…
Thoughts from Justin Woolard:
The Cubs are my team. Sometimes I feel like I live and die with every win and loss. I didn’t grow up in Chicago. In fact, I was a Cubs fan for nearly twenty years before I ever stepped foot in the Windy City. No, I’m a product of basic cable – WGN broadcasts on basic cable to be exact. Watching day games from the comfort of my living room, far away in sunny Las Vegas, cheering for the likes of Ryne Sandberg, Andre Dawson and Mark Grace. Looking back, it makes perfect sense that I would be enamored with the many ways one can watch a game from afar.
I’ve been a baseball lover for as long as I can remember. Well, that’s not exactly true. Initially, I just liked baseball. It wasn’t until high school that I fell in love with it. And it wasn’t long after that when I fell in love with technology. Now, some 20 years later, the two have converged in the most magical (and convenient) of ways.
This is actually the third year that the At Bat application has been available and each year it has improved video quality and added features, but this year is particularly impressive. The changes are simple but they have profoundly change the experience.
First off, the picture quality is amazing. It puts my cable company’s Extra Innings package to shame. And it costs fifteen bucks – that’s something like $150 less than its cable counterpart (don’t get me started on the fact that I’ve paid for both). As an added bonus, I can tap a button and expose all of the day’s scores across the top of my screen as I watch. Very cool.
Then there’s the new team customization feature. The first thing I see when I start the app is the breakdown of the current Cubs game along with their schedule, roster, latest news, video highlights and more. Pretty cool stuff, indeed. I also love the fact that I can listen to the Cubs radio play by play for any game.
Major League Baseball certainly knows what they’re doing in the digital space. They’ve created an engagement tool that allows the fan to interact with the product on their own terms. And the additional revenue stream they’ve created is nothing to laugh at. In April of 2009, the app had already generated $1 million in revenue. And while I haven’t seen the numbers for 2010, Wealth Wire lists MLB in its list of the top 25 digital media companies with overall 2010 digital revenue of $450 million. At Bat itself ranks in the top five for paid apps across its four available platforms and in 2010, At Bat for iPhone was Apple’s highest grossing application. Take that, NFL.
Thoughts from Glen Scott:
So I’m a Cubs fan. I’m fine with being an optimist. What’s wrong with that? Always looking at the positive side of things? In this case baseball. The positives being daily games, warm summer days, cold beers, an entire legion of fans pinning their hopes on a perennial loser. I’m ok with that. Because whenever the Cubs do win (and they will, in my lifetime, I have no doubt) it will be all that much sweeter. And I think it’s funny how other fans criticize the Cubs fans for the optimistic approach. You want to win a title. I get it. So do we. But what we do better than anyone else is enjoy the ride. Only one team will win. Why not appreciate, for face value, what your team is providing throughout the year.
In the Cubs case, it’s the best pure baseball atmosphere in the game. Some would argue, *Rob-cough, that Fenway is where it’s at. But for my money nowhere can top Wrigley. Sure the amenities aren’t there. But if you’re looking for amenities then we shouldn’t be having this discussion anyway. Cold beer, peanuts, scorecards, vintage atmosphere and urinal-troughs are the only thing that you should be concerned about. And sure it’s a little pricey. So you spent a bunch of money, had an incredible time and your team still lost… suck it up. Enjoy the ride. (Sounds a lot like Vegas, huh?) That being said, I’m glad the new season is here.
Along with the new season comes new ad pushes from MLB and it’s partners. One of the things MLB does the best is embrace its stars. They know the fun personalities and quirky traits are something to be praised (as opposed to stifled in the NFL’s case). Take the “Always Epic” campaign. Particularly, this standout effort surrounding Brian Wilson and more importantly, his beard.
http://mlbalwaysepic.mlb.com/alwaysepic/brianwilson/#/11
Engaging, allowing the player’s personality to come through, and giving the fan what they want: a deep inside look at one man’s facial hair.
And here are a couple of the better tv efforts surrounding the 2011 season:
Alec Baldwin and John Krasinksi talking trash for New Era:
More Brian Wilson beard-goodness, this time for MLB2K11:
Oh, and here’s Tim Lincecum pitching at 1,000 frames per second off the Phantom for Red Bull
Lastly this Pennant app looks pretty slick. But as a Cubs fan I think I’ll pass on ridicule in iPad form.
Regardless of who you root for. Crack a cold one and enjoy the season.
