The best wine. The best chefs. The best interactive experience.

If you’re a foodie, Vegas Uncork’d needs to be on your list of experiences to attend. Top chefs, top wine, and now, a top interactive experience.

For the second year in a row 1010 Collective has been tapped to handle the digital efforts of Bon Appétit‘s Vegas Uncork’d Food and Wine Festival. However, this year is a little different. We completely rebuilt the Vegas Uncork’d website from the ground up. The path for conversions are clearer, the information is easier to access and the back-end CMS is ideal for a client who has to make event detail changes quickly.

View the full site here.

We also shot coverage of the 2011 event and put together this video showing exactly what Vegas Uncork’d is all about.

See more of 1010 Collective’s work here.

Jet Tila – The Content King

Jet Tila is a chef on the rise, not just in Vegas, but the entire culinary world. You may have seen him on Anthony Bourdain’s “No Reservations”, at Wazuzu, the restaurant he helms at the Wynn, or one of the many pop-ups or appearances he makes around the country. If you haven’t heard of him yet, you will.

1010 Collective was first introduced to Jet via our mutual friend Brock Radke. The first thing we noticed is that Jet is a busy busy man. Being in the content game we admired his efforts. Between tweeting, blogging, a frozen food line, consulting, video production and, of course, cooking, Jet is all over the place. Despite that, and his high profile gig at the Wynn, Jet is an everyman’s dude. Over pizza and beers inspiration hit and we decided to create some content around the content king.

With our friends from Tight Salad we ran around Vegas during the weekend of Vegas Uncork’d and hit up some of our favorite spots: Insert Coins, Monta, Fukuburger and Wazuzu.

The result is the above piece. We hope you enjoy it and definitely keep your eye out for Jet. Big things to come…

View more of 1010 Collective’s work here: http://the1010collective.com/portfolio/

A 1010 Collective Production

1010 Collective – http://www.the1010collective.com

Jet Tila – http://www.chefjet.com

DIRECTOR – Glen Scott

PRODUCER – Justin Woolard

PRODUCER – Rob Santwer

PRODUCER – Brock Radke

DIRECTOR OF PHOTOGRAPHY – Austin Walsh

SECOND CAMERA/EDITOR – Dustin Schirer

MUSIC – Nezbeat

SPECIAL THANKS

Fukuburger – http://www.fukuburger.com/

Insert Coins -http://www.insertcoinslv.com/

Monta – http://www.montaramen.com/

Vegas Uncork’d – http://www.vegasuncorked.com

Wazuzu - http://www.wynnlasvegas.com/dining/wazuzu

Tight Salad – http://www.tightsalad.com

Maria Phelan, Scott and the Wazuzu crew, Rob O’Keefe, Katy Hagan

Vegas Uncork’d

Food/Wine/Fun Meets Digital/Advertising/Content

We love to eat. And we love to drink. And there’s no better place to do that than in Vegas. Which is why we’re proud to be a partner of Vegas Uncork’d.

Vegas Uncork’d is a world-renown food and wine festival, presented by Bon Appetit. This year’s edition of the annual event gathered together the greatest chefs in the world for several days of food, wine and fun for foodies looking for the ultimate culinary experiences. Guests could party it up with French culinary genius Hubert Keller as he DJ’d his own party. Or get served some of the whole suckling pig Charlie Palmerwas dishing up personally. And even play blackjack against top chefs like this year’s winner Jet Tila.

Hubert Keller DJ'ing his own party at Fluer

Jet Tila strategizing at the Chef Blackjack Tournament

1010 Collective was brought in by Uncork’d to manage and update its website, customize its social media channels, create and distribute e-mail marketing, purchase and place online ads, as well as shoot video of the festival’s dynamic events. We enjoyed being part of Uncork’d where our integrated approach brought the festival’s Food/Wine/Fun mix to life to drive event awareness, sell tickets and optimize sponsorships.

Vegas Uncork'd Homepage

Austin shooting the Grand Tasting

Keep your eye out for even more work surrounding Vegas Uncork’d soon. And start saving up your appetites for next year.

- 1010 Collective